Marketing Me
Marketing Me is an intensive training program for individual dancers who are building their own career marketing strategies. Part lecture, part hands-on workshop, part guest speaker Q and A, this six-part series, offered online, allows participants the time and space to think more deeply about how they market themselves in our current dance ecology.
Marketing Me is offered in partnership with WorkInCulture.
FREE
Open to all professional dancers who are legally entitled to work in Canada, and to Canadian professional dancers working abroad, including DTRC members. See registration form for full eligibility criteria. Must be at least 18 years of age.
DETAILS
Registration required. Sessions will not be recorded. Take individual sessions or the full series. Biweekly sessions over twelve weeks, January through March 2023. English and French speaking presenters, artists, and panelists with simultaneous English/French translation. ASL/LSQ and captioning provided upon request.
Highlights include:
You:
If you are looking to take your abilities to the next level, Marketing Me is for you. Take one workshop you are specifically interested in or take the whole series for an in-depth tune-up of your marketing skills. Learn from our speakers and from each other about how to put the ME in Marketing!
DTRC’s Partnership with WorkInCulture
WorkInCulture is our community partner in providing the Marketing Me program. WorkInCulture is a non-profit arts service organization that supports the professional lives of artists, creatives and cultural workers across Canada, as well as the organizations that support and engage them, through skills development, research and career resources.
Presenter
Sue Edworthy has worked in the non-profit performing arts for over twenty years and is respected and sought after in Toronto as a marketing and communications specialist. Sue was a TAPA Board Member, co-chair for Artsvote 2014, and spent a seven-year stint on the Board of The Toronto Fringe. She is a Harold Award recipient, received the 2012 and 2013 Char-PR Prize for PR, and is a recipient of the Leonard McHardy and John Harvey Award for Excellence in Arts Administration. She runs Sue Edworthy Arts Planning, a marketing and strategic planning company for the Toronto arts community. www.sueedworthy.ca
Session Descriptions
Marketing Me:
The Full Series: Biweekly on Mondays, 12:30–2pm EST, (except Feb. 20), Jan. 9, 23 | Feb. 6, 21 | Mar. 6, 20
- Take the whole series for an in-depth tune-up of your marketing skills. Learn from our speakers and from each other about how to put the ME in Marketing!
Session 1:
Why Is Marketing Essential for Performing Artists? Jan. 9/23, 12:30–2pm EST
- An overview of/introduction to marketing basics/considerations for performing artists. Discover and discuss the Marketing Mix (7 Ps) – what they are, how they apply to you, what you have and what you might be lacking, and how they form the basis of your marketing strategy.
Session 2:
Your Branding & Unique Value Proposition (UVP): Jan. 23/23, 12:30–2pm EST
- Everyone thinks they know what branding is – do you? Learn what branding is and how it applies to your creative practice including how it informs your unique value proposition for your target audience/clients/etc.
Session 3:
How to Target Your Audience: Feb. 6/23, 12:30–2pm EST
- Who is your audience? Who do you wish your audience was? How do you find them? Determining your buyer personas within that audience is key to building your strategy and choosing the channels you use to reach them.
Session 4:
Your Marketing Collateral: Feb. 21/23, 12:30–2pm EST
- How are you talking to your audience? What are you giving them, showing them, getting them to do to engage with you and your practice? This session will touch on some traditional methods, but will focus heavily on digital marketing and social media engagement.
Session 5:
Social Media Overview: Mar. 6/23, 12:30–2pm EST
- An overview of common social media channels, which type of content performs best on each platform for performing artists, and which ones you might consider adding or amplifying to address your goals.
Session 6:
Implementing and Evaluating Your Marketing Strategy: Mar. 20/23, 12:30–2pm EST
- So, you’ve got your marketing strategy in mind and you’re ready or starting to implement it. How do you know it worked? During this session we will go over how you can monitor your progress and can measure and assess whether your marketing is working.
Community Guidelines
- We gather in a spirit of mutual support and respect for each other. We acknowledge the diverse learning journeys we are all on.
- We listen to learn. We accept and expect non-closure.
- We leave our assumptions at the door in order to facilitate a non-judgmental space for dialogue.
- We don’t assume pronouns, gender, or other identifiers based on someone’s name or appearance.
- There is zero tolerance for those promoting violence on the basis of race, ethnicity, national origin, sexual orientation, gender identity, religious affiliation, or ability. Anyone inciting harm towards other participants will be removed at the discretion of our technical team and moderator.
