keep on MOVING - Edmonton 2014

image

Photo by Rebecca Sellers

 

When

January 10th @ 1:00 to 4pm
Collaboration and Personal/Professional Development

January 11th @ 1:00 to 4pm
Touring and Marketing

Where

ATB Financial Arts Barns
10330 84 Avenue, Edmonton

Schedule

Check out this year's panellist and presenter bios

January 10, 2014

Seeing Through the Forest… Exploring the Business of Making Dance Today

1:15

Introductions and Opening Remarks

1:20

Presentation I: Managing Your Career in Dance
Lys Stevens (Skype)

This presentation will explore new approaches for dance making in the 21st -century: the complexities and challenges, and the resiliency of the dance community.

Lys will discuss running your business/organization, presenting, producing, collaborating and creating with other artists and/or other art mediums.

Who is coming to dance? How do we ensure we are building a solid relationship between the dance artist and their audience?

1:40

Presentation II: Reflections on Career and Collaboration
Mélanie Demers

Mélanie will discuss the evolution of her career as a professional dance artist and touch on collaborative models she has encountered and found success or difficulty in.

2:10

Facilitated Q & A: Q & A period with Lys and Mélanie 

2:30

Break

2:40

Presentation III: Sharing Stories
Local Entrepreneurs

A series of presentations from various professionals in dance and business sectors sharing what challenged their entrepreneurial journey and what they learned from their own, or others’, mistakes.

3:20

Facilitated Q & A

We can learn best what our needs are both individually and as a community by sharing questions about career in this Q & A period with a panel of the days' presenters.

What are the best models that can support this art form: non-profit organizations, independents and collaborations OR these models in combination?

 

4:00

End

January 11, 2014

Taking Dance on the Road: Touring & Marketing

1:15

Introductions and opening remarks

1:20

Presentation I: Perspectives on Regional, National, and International Touring of Dance.
Matthew Schuurman and Eva Cairns.

Dance carries unique challenges for presenters: audience development, marketing, venue size and technical requirements are chief among them.

What does the dancescape look like in Alberta and in Western Canada? What resources already exist for touring? Who are the other potential partners?

How do we create touring opportunities within and outside the province for small-scale dance creations? What vehicles can we harness for educating both presenters and audiences?

2:00

Facilitated Q & A
An opportunity to discuss the topics above and to ask specific questions on immediate plans for touring.

2:30

Break

2:40

Presentation II: Fact or Fiction? Current Marketing Trends for Dance.
Stephanie Enders

What are the necessary traditional models of marketing dance? What have recent add-on marketing strategies created by Internet technology done to get more bums-in-seats? Does Social Media alone fulfill our marketing needs?

How can we harness online pay-per-view, streaming, cloud-funding, etc. to promote live performance or create new virtual venues that are appropriately recognized and generate income?

3:00

Facilitated Q & A | Panel Discussion
Mélanie Demers, Matthew, and Stephanie will address the questions from the two presentations and will continue the topics in a group discussion.

4:00

End

 

Sponsors

For more information

Alberta Dance Alliance
info@abdancealliance.ab.ca
(780) 422 8107

DANCER TRANSITION
RESOURCE CENTRE

Helping dancers make necessary transitions into, within, and from professional performing careers since 1985.